Case Study: Ice Shaker achieves 80X ROI with Maverick AI-personalized video outreach

Shaking Up CX and Engagement Ice Shaker's Journey to 80X ROI with AI-Personalized Video Outreach

Ice Shaker, a company founded by former NFL player Chris Gronkowski, faced the challenge of maintaining a robust and personalized connection with its growing customer base. To stand out in a competitive market, they needed to enhance their customer engagement beyond their existing email marketing without overextending their operational capacity. They turned to Maverick's AI-powered personalized video outreach service for a solution.

Maverick implemented a solution where founder Chris Gronkowski sent AI-personalized video messages to customers at key journey points. This required only a minimal time investment to set up. The strategy was highly successful, forging a powerful connection with customers and yielding an impressive 80X ROI for Ice Shaker. The program also dramatically improved post-purchase engagement, achieving a 77% email open rate and a 45% click-through rate.

Ice Shaker

Chris Gronkowski

Founder