Case Study: Crystal Ninja achieves 80X ROI with Maverick personalized videos

How personalized videos are helping Crystal Ninja achieve 80X ROI and win more hearts

Crystal Ninja, a business that creates crystal-adorned art and accessories, faced the challenge of maintaining personal, non-transactional engagement with its growing customer base. The founder, Kellie Defries, is the charismatic face of the brand but found it increasingly difficult to personally connect with every fan and customer through video. To address this, they turned to the vendor Maverick for a scalable personalized video solution.

Maverick's solution enabled Kellie to send personalized video messages that addressed customers by name at key moments, such as cart abandonment and post-purchase. This approach delivered impressive results for Crystal Ninja, including an 80X return on investment, a 35% cart recovery rate, a 54% clickthrough rate, and a 10% reply rate, all while fostering a much deeper connection with their audience.

Crystal Ninja

Kellie Defries

Founder