Case Study: Ava Estell achieves 40X ROI with Maverick personalized video campaigns

How Ava Estell achieved 40X ROI using personalized video campaigns

Ava Estell, a natural skincare brand, prioritized maintaining personal connections with its growing customer base. Founder Yaw Okyere did not want to become distanced from customers despite his expanding business. To address this challenge, he turned to the vendor Maverick and its personalized video campaign service.

Using Maverick's platform, which required no engineering work, Ava Estell implemented personalized videos for post-purchase thank you messages and abandoned cart recoveries. The solution was easy to integrate and took less than 30 minutes to set up. This strategy from Maverick yielded exceptional results, including a 40X ROI, a 45% clickthrough rate, and a 12% cart recovery rate.

Ava Estell

Yaw Okore

Founder