Case Study: a top Canadian CBD brand achieves 150X ROI with Maverick AI personalization

How a top Canadian Brand overcomes CBD industry marketing constraints and achieves 150X ROI leveraging AI personalization

The customer, a top Canadian CBD brand, faced significant marketing challenges due to strict advertising restrictions in their industry. This made engaging existing customers and converting website visitors through key channels like email and SMS paramount. To address this, they turned to the vendor Maverick and its AI platform for personalizing videos at scale.

Maverick's solution enabled the brand to integrate personalized video messages into critical customer journey touchpoints, such as post-purchase follow-ups and cart abandonment. This strategy dramatically enhanced customer connection and engagement. The implementation yielded impressive results for the brand, including a 70% email open rate, a 37% click-through rate, and an outstanding 150X return on investment.