Case Study: Giordano’s Boosts Inbox Placement and Drives 39% More Orders with Maverick’s Inbox Placement Optimizer

Giordano’s boosts orders 39% with Maverick

Giordano’s, a Chicago pizzeria chain, faced a common email marketing challenge: their promotional messages were often filtered into low-engagement tabs like "promotions" instead of the primary inbox, causing them to miss out on potential clicks and orders. To address this inbox placement problem, they partnered with The Kaizen Blitz to implement Maverick’s Inbox Placement Optimizer.

By simply adding Maverick’s Optimizer tool to their existing email sends, Giordano’s significantly improved their inbox placement without altering their content. This solution from Maverick drove a 39% lift in orders and a 22% increase in clicks, generating an additional $1,582 per campaign and unlocking substantial new revenue from their email marketing efforts.

Giordano’s