Case Study: Clocks and Colours boosts email inbox placement and campaign revenue with Maverick

Clocks and Colours boosts campaign conversion rate by 101% with Maverick

Clocks and Colours, a Toronto-based brand of handcrafted jewelry, faced the common ecommerce challenge of poor email deliverability. Their promotional campaigns were often filtered into spam or promotions tabs, which reduced visibility and engagement. To combat this, they turned to the vendor Maverick and its Inbox Placement Optimizer service.

Maverick's solution automatically optimized the technical aspects of the brand's emails, ensuring they were more likely to reach the primary inbox without any manual effort from the Clocks and Colours team. The results were significant, including a 101% increase in campaign conversion rate and an 83% increase in clicks, generating an additional $977 per campaign. By using Maverick, Clocks and Colours turned improved inbox placement into substantial revenue growth.

Clocks and Colours