Case Study: The LEGO Group builds brand trust with The Maverick Group

The LEGO Group boosts LinkedIn views to 95k with The Maverick Group

The LEGO Group faced the challenge of maintaining its strong brand equity amidst growing public hostility towards large-scale plastic producers. The Maverick Group was engaged to help address this through creative, film, social, and translation services.

The Maverick Group implemented a strategy of comprehensive transparency, creating easy-to-understand stories told with LEGO bricks that detailed the company's sustainability journey. This included the use of materials like sugar cane and recycled marble. The campaign resulted in films that scored significantly above average on all Kantar metrics, while organic social posts on LinkedIn and Instagram garnered hundreds of thousands of views and engagement levels 50-60% above the client's target.

The LEGO Group