Case Study: The Felix Project raises over £1.5 million and secures 46 corporate partners with The Maverick Group

The Felix Project raises over £1.5 million with The Maverick Group

The Felix Project, a London-based charity tackling food poverty, faced the challenge of raising awareness and donations for the issue of hunger affecting working families in the capital. They partnered with The Maverick Group, which provided creative, studio, and film services to develop a high-impact marketing campaign.

The Maverick Group's solution involved creating stark, iconic imagery and a narrative focused on the human angle of hunger to confront Londoners. This strategy generated over £1.5 million in income with an ROI rising to 10:1 and helped secure 46 new corporate partners, creating ongoing sources of donations for The Felix Project.

The Felix Project