Case Study: The Coca-Cola Company boosts sustainability credibility with The Maverick Group's Never Settle campaign

The Coca-Cola Company boosts employee sustainability knowledge by 142% with The Maverick Group

The Coca-Cola Company faced the challenge of speaking credibly about sensitive sustainability topics like sugar use, water waste, and plastic pollution. To address this, they partnered with The Maverick Group for a creative and internal engagement solution.

The Maverick Group developed the 'Never Settle' platform, Coca-Cola's first consumer-facing corporate reputation campaign. This involved internal workshops for leaders and a film and social campaign across 26 markets. The solution significantly boosted employee knowledge on key issues by 142% and increased brand favourability among aware consumers by 42%.

The Coca-Cola Company