Case Study: LEGO Group achieves 36% engagement rate with The Maverick Group’s Build & Talk Adventures

LEGO Group boosts engagement to 36% with The Maverick Group

The LEGO Group faced the challenge of engaging parents and children with its long-form digital safety content, 'Build & Talk', which had seen declining engagement. They partnered with The Maverick Group to revamp this initiative for the modern digital landscape.

The Maverick Group developed a new strategy focused on creating bite-sized 'Build & Talk Adventures' content packs. This solution reimagined the digital world as a mirror of the physical one, making conversations about safety more enjoyable. The campaign achieved a 36% engagement rate and more than doubled the client's total engagement target.

LEGO Group