Case Study: DHL Group achieves a unified global sustainability narrative with The Maverick Group

DHL Group unifies sustainability messaging for 600,000 employees with The Maverick Group

DHL Group, a global logistics leader, faced the challenge of communicating its sustainability efforts in a fragmented and inconsistent manner across its vast organization. They enlisted The Maverick Group to create a unified narrative and provide the necessary tools to ensure all 600,000 employees could confidently share the same story.

The Maverick Group developed a comprehensive internal sustainability guide for managers and a concise concertina card for all other employees, providing a single, CEO-backed narrative, key facts, and case studies. This solution equipped every employee with a clear understanding of DHL's sustainability ambitions and achievements. As a result, the materials were successfully launched to senior management in September 2024 and were cascaded to the entire global workforce by the end of that year, ensuring a consistent and authoritative sustainability message worldwide.

DHL Group