Case Study: DHL Express achieves 40% e-commerce revenue growth with The Maverick Group’s Power Up Your Potential programme

DHL Express boosts e-commerce revenue 40% with The Maverick Group

DHL Express faced the challenge of shifting market perceptions of its brand from being seen solely as an express service for large companies to becoming a recognized logistics partner for businesses of all sizes, with a specific focus on the growing e-commerce segment. The Maverick Group was engaged to help address this.

The Maverick Group implemented a consultative sales engagement program called 'Power Up Your Potential' to upskill DHL's sales teams. This initiative was supported by an ongoing content marketing platform to build thought leadership. The solution successfully drove a 40% uplift in e-commerce revenues and helped DHL gain 160,000 new customers in the first year.

DHL Express