Case Study: CarStore achieves top used-car brand consideration with The Maverick Group

Carstore ranks first in brand consideration in 15 months with The Maverick Group

The Maverick Group partnered with CarStore, a new digital-first used car brand, to help it launch into a market dominated by large, established competitors. The challenge was to build brand recognition and carve out a significant share in this crowded and highly competitive space.

The solution implemented by The Maverick Group involved reimagining the customer experience to address key buyer pain points. This included training front-line employees as personal advisors, redesigning the retail environment, and launching a media strategy combining TV with hyper-localized messaging. As a result, CarStore ranked first for brand consideration after just 15 months, outperformed every brand in its category for increases in site visits, and consistently ranked in the top 3 for share of search.

Carstore