Case Study: Adecco attracts 200,000+ Gen Z applicants with The Maverick Group

Adecco attracts over 200,000 registrations with The Maverick Group

The customer, Adecco, the world's largest workforce solutions business, faced the challenge of engaging the brightest young people globally for its annual 'CEO for One Month' programme. The Maverick Group was enlisted to help shift the campaign's focus from the grand prize to the valuable experience of participating.

The Maverick Group developed a fun, multi-faceted content strategy that included thought leadership posts, short-form videos, and interactive quizzes. They expanded the campaign's reach to new platforms like TikTok to appeal to Gen-Z. This approach by The Maverick Group resulted in over 200,000 registrations, significantly exceeding Adecco's target.

Adecco