Case Study: Helcim boosts brand awareness with Maven Media Group's commercial and custom b-roll

Helcim launches a 30-second commercial and custom b-roll with Maven Media Group

Helcim, a payments provider based in Calgary, needed to create engaging video content to reach small business owners searching for a better payment option. They partnered with Maven Media Group to develop a scripted commercial that would showcase their business-friendly offerings and distinct brand identity.

Maven Media Group provided full-service video production, handling pre-production, set design, filming, and post-production to create a polished 30-second commercial. The final video, which reached viewers via social media and Connected TV, captured the approachability of Helcim's offerings. Maven also delivered a diverse collection of custom b-roll for use in other marketing materials.

Helcim