Case Study: Alberta Cancer Foundation inspires event participation with Maven Media Group’s video production

Alberta Cancer Foundation creates dozens of event videos with Maven Media Group

The Alberta Cancer Foundation, a charitable organization and the fundraising partner for Alberta's cancer centres, needed to produce compelling videos for its annual Enbridge Tour Alberta for Cancer bike tour. Their challenge was to capture the event's impact to motivate new volunteers, participants, and sponsors for future fundraisers. They partnered with vendor Maven Media Group for a comprehensive video production service.

Maven Media Group implemented a full-service solution that included planning the video shoots, filming emotional interviews with participants and stakeholders, capturing b-roll footage with drones and handheld cameras, and editing the content. The result was an extensive documentary-style video and a diverse library of breakout social media content. This partnership has produced dozens of engaging assets that effectively showcase the event's far-reaching impacts, helping the Alberta Cancer Foundation bring Albertans together to support cancer research and care.

Alberta Cancer Foundation