Case Study: Colorectal Cancer Alliance boosts colorectal cancer screening awareness with Maven Communications

Colorectal Cancer Alliance secures 42 media placements in 4 months with Maven Communications

The Colorectal Cancer Alliance, a nonprofit, faced the challenge of educating Black Philadelphians about colorectal cancer and encouraging them to get screened by age 45. They partnered with the vendor Maven Communications on a media relations initiative to support this goal.

Maven implemented a strategy that included a targeted media campaign, integrating the message into a local event, and positioning local experts as thought leaders. As a result, Maven secured 42 local and trade media placements over four months, including 20 broadcast features, successfully raising awareness for the Alliance's 45+ Reasons campaign.

Colorectal Cancer Alliance