Case Study: Archer boosts attorney thought leadership in business litigation with Maven Communications

Archer secures 13 media placements with Maven Communications

Archer, a full-service law firm, faced the challenge of having its attorneys stand out as thought leaders amidst intense media coverage of the FTC's proposed noncompete rule ban. To differentiate their expertise from numerous other attorneys, they engaged Maven Communications for a professional services media strategy.

Maven developed a comprehensive plan that involved preempting the news cycle by drafting statements and approved messaging focused on client impact. This strategy secured nine proactive media interviews for Archer's attorneys, resulting in 13 pieces of high-value coverage in outlets like Axios, Bloomberg Law, and Law360 during the peak of media interest on the topic.

Archer