Case Study: SoFi improves family benefits and employee support with Maven Clinic

Why SoFi opted for a holistic fertility benefit to meet their employees’ needs

SoFi, a financial company, sought to better support its employees on their journeys to parenthood. While enhancing medical plan fertility coverage, they identified a need for more holistic, emotional support. This challenge led them to partner with Maven Clinic for its personalized family benefits platform.

Maven provided a comprehensive solution that integrated with SoFi's existing benefits, offering support for fertility, pregnancy, postpartum, and other family-forming paths through a high-tech, high-touch app. The results were significant, with employee enrollments exceeding expectations. Over 4,500 member-provider interactions occurred across 20+ specialties, and employees rated Maven providers 4.95 out of 5 stars, demonstrating high satisfaction and engagement.

SoFi

Debbie Westover

Senior Benefits Manager