Case Study: United Talent Agency retains talent and supports working parents with Maven Clinic

United Talent Agency on retaining talent, filling global benefits gaps with Maven

United Talent Agency (UTA), a leading talent and entertainment firm, faced a significant challenge in retaining employees, particularly working parents, due to the demanding lifestyle of the entertainment industry and a lack of supportive benefits. This gap in support, especially for those on the path to parenthood, meant many employees felt forced to choose between their careers and starting a family. To address this, UTA partnered with Maven Clinic to implement its family and reproductive health benefit service.

By implementing Maven's inclusive and global support service for all paths to parenthood, UTA empowered its employees and filled critical gaps in its benefits package. The solution provided by Maven led to a major cultural shift within the company and delivered a powerful result: all new parents who used the benefit were able to return to work, significantly improving retention. UTA credits Maven with being a critical component in retaining global talent and creating a supportive environment for working parents.

United Talent Agency

Lucy Avsharyan

Global Benefits Manager