Case Study: uTest improves global engagement and reduces churn with Mautic

uTest - Customer Case Study

uTest, the community side of digital testing leader Applause, faced significant challenges in managing communications for its global network of over 400,000 testers. During a period of rapid international growth and a major multi-year client project, uTest needed to personalize outreach, reduce user churn, and empower regional teams without overwhelming their audience. They turned to Mautic, implemented through Acquia Campaign Studio, for a solution.

By leveraging Mautic’s agile marketing automation platform, uTest gained hyper-specific segmentation and centralized user data to deliver highly personalized, timely communications. This solution enabled their global team to run sophisticated campaigns, drastically reducing user churn. Mautic helped uTest decrease churn in the first two weeks from 20% to 4% and in the first 30 days from 62% to 26%, ensuring the success of their expansion and the large-scale client project.

uTest