Case Study: Maximalium drives engagement and sales with Mautic

Using scratch card gamification with Mautic to drive engagement and sales

Maximalium, a leading sports supplementation brand in Serbia, sought innovative methods to increase its contact database and drive sales, differentiating itself in a competitive market. They partnered with Mautic to implement a scratch card gamification campaign to engage their fitness-focused audience and collect qualified leads.

Using Mautic, the vendor implemented a four-week scratch card game that captured participant data and provided an interactive experience. The campaign generated 3,232 new leads, achieved an 80% email open rate, and converted 6% of participants into customers, delivering a 456.67% ROI on a modest investment and significantly expanding their database for future targeting.

Maximalium