Case Study: Rotkäppchen-Mumm centralizes marketing and GDPR consent with Mautic

Rotkäppchen-Mumm - Customer Case Study

Rotkäppchen-Mumm, Germany's leading sparkling wine supplier, faced a challenge in managing marketing processes and legal compliance across its 40+ individual brand websites. Each brand used different tools, creating a fragmented and inefficient operation. The company needed to centralize age verification and GDPR consent management while unifying its marketing strategies, leading them to partner with the vendor Mautic.

The solution implemented by Mautic provided a centralized, open-source marketing automation platform that connected to all brand websites. This gave brand managers individual access to create and automate campaigns while ensuring GDPR-compliant data handling. The results included a unified system for subscriber data, free use of the service, and the elimination of isolated solutions, providing both creative freedom for brands and significant cost savings for the IT department.

Rotkäppchen-Mumm