Case Study: Prospectiva boosts marketing ROI and engagement with Mautic

Prospectiva - Customer Case Study

Prospectiva, a multinational engineering and consulting group, faced significant challenges in managing its multi-channel digital marketing across diverse business units and 15 countries. Their existing efforts to segment contacts and implement cross-selling strategies were expensive, difficult to maintain, and delivered a low return on investment. They partnered with the vendor Mautic to address these issues.

The solution involved implementing Mautic for marketing automation, supplemented by a custom plugin developed by Mautic specialist Codefive. This centralized system automated their sales funnels, prevented duplicate communications, and freed the marketing team to focus on strategy. The results were dramatic: customer engagement improved, email open rates increased, opt-outs decreased, and the company achieved an ROI increase of over 80%.

Prospectiva