Case Study: Leuphana University Lüneburg achieves GDPR-compliant student inquiry automation with Mautic

Leuphana University Lüneburg - Customer Case Study

Leuphana University Lüneburg, a public university in Germany, faced the challenge of manually handling a growing number of inquiries from prospective students across its three schools. They needed a scalable marketing automation solution that could ensure clear, consistent, and GDPR-compliant communication without increasing their team's workload. They turned to the vendor Mautic for its open-source automation platform.

The solution implemented by Mautic was a centrally hosted instance that powered dynamic forms and segmented email journeys for about fifty study programs. This automation resulted in a 75 percent reduction in manual work, faster response times, and improved email engagement. By using Mautic, the university gained full control over its data and compliance while creating a more personalized and efficient experience for prospective students.

Leuphana University Lüneburg