Case Study: Lehner Versand AG drives revenue growth with Mautic

Lehner Versand AG - Customer Case Study

Lehner Versand AG, a leading Swiss multi-channel retailer, faced the challenge of managing a high-volume, personalized email operation for its ecommerce business. Their initial driver was to achieve significant cost savings by switching from a legacy email system, while also seeking enhanced capabilities like superior GDPR compliance and more flexible subscription management. They partnered with Mautic to implement its marketing automation platform to meet these goals.

The solution implemented by Mautic was a comprehensive and feature-rich marketing automation system. This included a friction-free migration of nearly two million contacts, deep API integrations, and advanced features like AI-driven content and product recommendation boxes in emails. The results for Lehner Versand were substantial high five-digit annual cost savings. More importantly, Mautic enabled email campaigns to become the primary proactive driver for revenue, with even minor performance improvements translating into significant financial gains.

Lehner Versand AG