Case Study: Asana Rebel increases email revenue by 50% with Mautic

Increasing conversion rates for a healthy lifestyle app with marketing automation

Asana Rebel, a healthy lifestyle app company, faced the challenge of converting more website visitors into paying customers. Their team was spending excessive time maintaining their existing marketing automation platform, which diverted resources from creating effective campaigns. They turned to the vendor Mautic, specifically adopting Acquia Campaign Studio which is based on Mautic, to find a more stable and feature-rich solution.

The solution from Mautic was implemented in just three months. This allowed Asana Rebel to dramatically increase its email output by 43% to 15,000 emails per day and grow its email revenue by 50%. Furthermore, the platform maintenance time was reduced from 32 hours per month to zero, freeing the marketing team to focus on optimization and strategy.

Asana Rebel