Case Study: Inagro achieves hyper-personalized automated email newsletters with Mautic and Drupal

Inagro - Customer Case Study

The customer, Inagro, a research organization for the agricultural sector, wanted to send hyper-personalized weekly emails to its clients without the manual effort required by its previous custom-built system. Their challenge was to provide relevant content to a diverse audience of over 7,000 recipients while minimizing staff workload. They partnered with the vendor Mautic to find a solution.

The solution implemented by Mautic was a fully automated email system integrated with the Drupal CMS. This system autonomously converts website content into a unique newsletter for each individual user based on their interests. The results for Inagro included a completely autonomous newsletter with personalized content, saving staff from manual setup, and providing comprehensive reporting on email performance through the Mautic platform.

Inagro