Case Study: IH Dublin streamlines targeted student marketing with Mautic

IH Dublin - Customer Case Study

IH Dublin, a leading English-language school, faced the challenge of marketing to a highly diverse student body with varying age groups, course interests, and country-specific pricing. Their previous generic email campaigns were ineffective. They turned to the vendor Mautic, using the Mautic by HEM open source CRM and marketing automation service designed for education, to achieve sophisticated segmentation and automation.

The solution from Mautic automated their marketing emails and lead management, integrating with their website and social media to capture inquiries without manual input. This eliminated hours of manual work, freeing staff to provide higher-quality, personalized responses to students. Mautic ensured that the correct course information and pricing were automatically sent to the right student segments, transforming their outreach efforts.

IH Dublin

Beatriz Collalto

Assistant Manager for Sales and Digital Marketing