Case Study: Axys Consultants reduces recruitment time with Webmecanik Automation (Mautic)

Axys Consultants - Customer Case Study

Axys Consultants, a management and transformation consulting firm, faced a significant obstacle to its growth: the challenge of recruiting the right talent quickly enough to meet strong client demand for strategic projects. To address this, they implemented a communication strategy to build their employer brand but needed a more efficient way to manage and engage potential candidates. They turned to the vendor Mautic, utilizing the Webmecanik Automation solution based on it.

The Mautic-based solution automated the segmentation and scoring of candidates based on their engagement with HR content on the website. This allowed Axys Consultants to nurture a community of potential candidates with targeted messaging. The results were immediate and substantial, including a 10% reduction in recruitment times, a 20% increase in internal team productivity, and a tripling of the conversion rate for targeted recruitment campaigns. Mautic also helped manage GDPR compliance and is planned for future integration with an Application Tracking System.

Axys Consultants