Case Study: Addiko Bank Group boosts personal loan acquisition with Mautic

Addiko Bank Group - Customer Case Study

Addiko Bank Group, a Balkan regional bank, needed to increase new customer acquisition for its personal loans business. Their challenge was to properly segment and automate personalized email communication to reach potential customers across its seven markets. They turned to the vendor Mautic and the marketing firm Sales Snap for a solution.

Sales Snap implemented a solution based on Mautic's marketing automation platform. This involved a lead magnet campaign featuring an online quiz that reached over 2 million individuals, with more than 43,000 participants. The results included email read rates consistently above industry averages and a measurable increase in calls and branch visits, leading to successful new customer acquisition.

Addiko Bank Group