Case Study: Wiley achieves higher application and conversion rates — $2.6M in registration revenue — with Mattersight

Wiley graduates to a superior student experience

An education services company partnered with Mattersight to improve recruitment outcomes for working adults and time‑pressed students. Facing digitally native prospects and a noisy information environment, the Recruitment team needed technology to capture call data, surface behavioral insights, and make conversations more relevant to applicants’ needs.

Mattersight implemented a customized coaching platform, delivered 1,500+ hours of training, and built predictive scoring (1–10) from call analytics that was integrated into Salesforce. The result: more effective, personalized outreach, a 2.8% increase in application rates, an 18% improvement in conversion for scored groups, $2.6M in additional registration revenue, and reduced time and effort in the application process.

Wiley

Blaine Johnson

Vice President of Enrollment