Case Study: JumpCloud (Directory-as-a-Service) fills outbound pipeline with high-quality, convertible leads with Mattermark

JumpCloud Builds Outbound Sales Process with Mattermark

JumpCloud, a Directory-as-a-Service that connects and manages employees, devices, and IT apps, set out to launch outbound sales with a strict requirement: only fill the pipeline with prospects matching their ideal customer profile. Sales leader DJ Blough needed a fast, reliable prospecting tool to make outreach repeatable, scalable, and measurable, but initial tools fell short.

Using Mattermark’s Custom Lists, the team built and segmented prospect lists by company size, location, and app usage to mirror their highest-value customers. In short order they generated a focused list of 100+ high-quality targets, narrowed hundreds of thousands of poor fits down to a few hundred strong leads, and achieved significantly higher conversion rates—accelerating pipeline growth and supporting revenue goals.

JumpCloud