Case Study: Looker achieves 30% more leads and accounts with Mattermark

How Looker Uses Mattermark to Increase Sales Leads By 30%

Looker, an enterprise software company focused on making data accessible for business users, needed a better way to qualify outbound prospects and prioritize high-fit accounts. Kyle Coleman’s sales development team was relying on multiple data sources, but they lacked complete firmographic and funding information to efficiently identify qualified leads.

Looker implemented Mattermark as a consolidated company data and enrichment tool, using features like the Growth & Mindshare Score, Chrome Extension, and Saved Searches to speed lead evaluation. With Mattermark, research time dropped from about five minutes to 30 seconds, and after one quarter Looker increased new companies identified from 35 to 52 per week and leads from 332 to 430 per week, a 30% lift in both leads and accounts.

Looker

Kyle Coleman

Director, Sales Development