Case Study: The Rockefeller Foundation sparks a global maternal mortality conversation with Matter Unlimited

The Rockefeller Foundation’s #WithoutMom campaign reaches 15.7M views with Matter Unlimited

The Rockefeller Foundation approached Matter Unlimited with the challenge of igniting a meaningful, global conversation about maternal mortality around Mother’s Day. They needed a campaign that could launch simultaneously in the US, India, and Uganda to raise awareness of this serious issue without creating a backlash during a normally celebratory time.

Matter Unlimited developed the #WithoutMom campaign, a platform that used emotionally compelling film content featuring successful people to imagine a world without mothers. The vendor executed an influencer strategy to share the content across the three target countries. The campaign film was viewed over 15.7 million times and earned significant media coverage on major outlets like CBS, MSNBC, and The View.

The Rockefeller Foundation