Case Study: Nike advances climate action leadership with Matter Unlimited

Nike engages 70,000 employees on Move to Zero with Matter Unlimited

The customer, Nike, faced the challenge of positioning its new zero carbon and zero waste initiative, developing its voice on climate change, and building credibility with thought leaders to protect the future of sport. The company needed to ensure its perspective resonated with the public while also galvanizing its 70,000 employees for this new sustainability journey. To meet this challenge, Nike partnered with the vendor Matter Unlimited for platform positioning, messaging, and event production.

Matter Unlimited implemented a comprehensive solution beginning with an employee onboarding film for "Just Do It Day." The vendor then created a series of events during Climate Week 2019 focusing on industry accountability and circular design. This effort successfully launched the "Move to Zero" platform to both industry and employee audiences, leveraging climate data and athlete voices to position Nike as a leader in sustainability and clearly communicate its vision and progress.

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