Case Study: Merck achieves global awareness for maternal health with Matter Unlimited

Merck doubles Merck for Mothers partners and drives 4 million views with Matter Unlimited

The customer Merck faced the challenge of positioning itself as a leader in maternal health through its Merck for Mothers initiative. They needed to create greater awareness to inspire new partners to join their fight against maternal mortality and illustrate the crucial role of private sector support. To address this, they turned to the vendor Matter Unlimited for services including narrative messaging, virtual reality, and digital content strategy.

Matter Unlimited implemented a multi-year narrative platform featuring a virtual reality film, an online film, and a redesigned digital annual report. This solution more than doubled the number of partners involved in the Merck for Mothers effort, bringing the issue to unprecedented levels of public consciousness. A key film, "PUSH," became the most viewed video in Merck's history with over 4 million views.

Merck