Case Study: MBK Alliance grows ally sign-ups and awareness with Matter Unlimited

MBK Alliance drives 6,000 ally sign-ups and 50M+ impressions with Matter Unlimited

The MBK Alliance, an initiative focused on closing the opportunity gap for young boys and men of color, faced the challenge of transitioning to the Obama Foundation and needed to build engagement and increase the number of mentors and allies. Matter Unlimited was engaged to help address this challenge through services including anthem films, website design, and social activation.

Matter Unlimited partnered with young men of color to draft a guide for allies as the foundation for the MBK Alliance platform. The solution aimed to use the community's voice to actively engage potential mentors. This effort resulted in over 6,000 ally sign-ups and more than 50 million impressions for the campaign's hashtags across Twitter and Instagram, significantly increasing traffic to partner organizations.

MBK Alliance