Case Study: Welch’s drives buzz and millions of impressions with Matter Communications

Welch’s drives 8.2M impressions with Matter Communications

Welch's partnered with Matter Communications to launch its new Zero Sugar juice line, facing the challenge of generating significant consumer and media buzz in a crowded marketplace.

Matter Communications designed and executed a nostalgic, bodega-themed pop-up event in New York City, which included a VIP preview for media and influencers. This solution drove nearly 3,000 attendees in three days and secured extensive coverage, resulting in nearly 100 media and social placements and over 8 million impressions.

Welch’s