Case Study: Veritas Technologies expands global thought leadership and audience reach with Matter Communications

Veritas expands global reach across 19 countries with Matter Communications

Matter Communications partnered with Veritas Technologies, a leader in multi-cloud data management, to help the company solidify its global position and expand its audience. The challenge was to leverage a major research program to inform IT leaders' COVID-led digital transformation initiatives and address key business "lags" in areas like compliance and resiliency.

The solution involved Matter conducting a global survey of 2,050 IT professionals across 19 countries and then collaborating with Veritas to develop 13 unique reports. The vendor created targeted content for paid, earned, and owned channels, including infographics and social assets. As a result, Matter Communications helped Veritas solidify its thought leadership in ransomware and resiliency, growing its share of voice and engagement. The project's success led Veritas to continue the research program with Matter for a third year.

Veritas Technologies