Case Study: Suerte Tequila boosts retail sales with Matter Communications

Suerte Tequila boosts in-store case sales 114% with Matter Communications

Suerte Tequila faced the challenge of standing out during the critical fall season and driving measurable retail sales in a crowded spirits market. Matter Communications addressed this by using its mobility data and analytics service to target high-value consumers with precision.

Matter Communications built custom audience segments based on real-world movement and behavior, targeting consumers near relevant retail locations. This data-driven approach allowed Suerte Tequila to reach audiences at the right moment across multiple channels. The campaign resulted in a 7.9% increase in brand awareness, a 93% increase in incremental foot traffic, and a 114% increase in in-store case sales.

Suerte Tequila