Case Study: Sassoon Academy boosts brand reach and Yelp traffic with Matte PR

Sassoon Academy boosts Yelp searches by 42% with Matte PR

The Sassoon Academy, a prestigious salon and beauty academy with a heritage dating back to 1954, engaged Matte PR to execute its global marketing program within the Canadian market. The challenge was to amplify the brand's presence through targeted influencer programs, media relations, event support, and social media management.

Matte PR implemented a comprehensive strategy that included launching a Toronto-based Style Influencers program, managing media relations for major events like the 50th-anniversary celebration, and overhauling the brand's Yelp channels across North America. The results were significant, with the entire PR program achieving a total reach of over 13.9 million. Matte PR's efforts secured coverage in top-tier publications and increased Yelp searches for Sassoon Salon Toronto by 42 percent.

Sassoon Academy