Case Study: nixit boosts brand awareness and period stigma advocacy with Matte PR

Nixit reaches 159,134,161 people with Matte PR

nixit, a Canadian company providing progressive period care, launched a homegrown menstrual cup in 2020 and sought to build brand awareness and challenge period stigma. To meet this challenge, they partnered with the vendor Matte PR for a comprehensive public relations campaign.

Matte PR implemented a strategy focused on authentic influencer engagement and targeted media relations, prioritizing genuine advocates over follower count. The solution included personalized outreach and press campaigns highlighting the product's unique features and the founder's story. This approach secured significant coverage in major Canadian publications, resulting in over 159 million total impressions, organic social growth, and industry awards for the campaign, successfully establishing nixit as a leading period product.

Nixit