Case Study: Michelle Vella Art builds momentum and media reach with Matte PR

Michelle Vella Art reaches 6.8M media audience with Matte PR

Michelle Vella Art, a Toronto-based pop art brand, sought to launch its first fashion and capsule home collection to expand its profile and product line. The artist reached out to Matte PR for events PR, media relations, and strategic consultation to support this new venture and achieve top-tier media coverage.

Matte PR implemented a campaign that included a targeted media mail drop and events PR for a Yorkville Village pop-up. Their strategy focused on securing placements in fashion, lifestyle, and design publications, resulting in a total media reach of 6,832,416. Matte PR's work also secured new business opportunities, including an additional pop-up and led to subsequent high-profile appearances for the brand on CityLine and The Shopping Channel.

Michelle Vella Art