Case Study: LetsStopAIDS amplifies youth HIV/AIDS awareness with Matte PR

LetsStopAIDS secures 150 media hits and 105.9M reach with Matte PR

LetsStopAIDS, Canada's largest youth-driven HIV/AIDS charity, partnered with vendor Matte PR to amplify its activities and public education efforts. Its challenge was to build brand awareness, position itself as a thought leader on youth sexual health, and promote the findings of its first-ever Sex Lives Report to a national audience.

Matte PR implemented a strategic media relations campaign, leveraging key events and relationships to secure high-profile coverage. The solution successfully generated 150 total pieces of coverage with a reach of over 105 million. For the Sex Lives Report alone, Matte PR secured 71 media placements, including spotlight features in top-tier outlets like the National Post and Toronto Star, achieving over 41 million impressions and establishing LetsStopAIDS as a credible go-to source for youth health commentary.

LetsStopAIDS