Case Study: Ladurée boosts Canadian visibility with Matte PR

Ladurée earns 361 placements with Matte PR in 10 months

Ladurée, the world-renowned French patisserie, sought to elevate its brand visibility and deepen engagement with its target audience to support its growth in the Canadian market. To position itself as the premier destination for Parisian treats and sophisticated gifting, the company partnered with vendor Matte PR for an ongoing media relations and social media program.

Matte PR executed a comprehensive strategy that included targeted media mailers, seasonal press releases, influencer engagement, and personalized media experiences for key launches like a new Toronto pastry laboratory. This approach generated 361 pieces of earned coverage with a reach of over 47 million, successfully securing Ladurée's position as a go-to destination for luxury French pastries in Canada.

Laduree