Case Study: Hillcrest achieves 66 million impressions with Matte PR

Hillcrest boosts visibility with Matte PR to generate 66,061,095 impressions

Hillcrest, a shopping center, undertook a major $90 million renovation of its North Wing and needed to raise the profile of this transformation. Matte PR was engaged to spearhead a comprehensive 360° communications campaign to promote the reconfiguration and new contemporary collection of retailers.

Matte PR implemented a campaign dubbed the #HillcrestGlowUp, which included media and influencer relations, paid partnerships, and event activations like a ribbon-cutting ceremony. The campaign was highly successful, generating over 66 million impressions, reaching key trade areas through a media partnership, and even winning a global marketing excellence award.

Hillcrest