Case Study: Hania Kuzbari Jewelry Designs expands into Canada with Matte PR

Hania Kuzbari Jewelry Designs boosts social impressions 88% with Matte PR

Hania Kuzbari Jewelry Designs, a luxury fine jewelry brand, sought to enter and establish itself within the competitive Canadian market. The brand engaged Matte PR to develop and execute a comprehensive brand elevation and market introduction strategy.

Matte PR implemented a multi-faceted solution that included a reimagined e-commerce experience, a high-profile debut at Toronto Fashion Week, immersive pop-up events, and a robust content strategy. When the pandemic halted in-person retail, Matte PR seamlessly pivoted to a virtual appointment system. This campaign resulted in an 88% increase in social media impressions, a 111% rise in online traffic, and extensive media coverage, garnering over 126 million impressions. Matte PR's work was recognized with a Bronze ACE Award for Best Pivot.

Hania Kuzbari Jewelry Designs