Case Study: Dupuis Fine Jewellery Auctioneers boosts auction profile and buyer engagement with Matte PR

Dupuis Fine Jewellery Auctioneers boosts social media engagement with Matte PR

Dupuis Fine Jewellery Auctioneers, a renowned international auction house, sought to connect with new potential buyers and raise the profile of its seasonal auctions. The vendor, Matte PR, was engaged to execute a public relations program to meet this challenge.

Matte PR implemented a targeted media relations strategy, conducting research to identify new buyer demographics and then pursuing coverage in relevant lifestyle, fashion, and luxury publications. The solution included one-on-one media previews, a partnership with S/Style Magazine, and a social media campaign. As a result, Matte PR secured significant feature stories in major outlets like the Toronto Star and numerous trade publications, while also substantially increasing social media engagement and followers for Dupuis.

Dupuis Fine Jewellery Auctioneers