Case Study: Afterpay builds Canadian brand awareness with Matte PR

Afterpay earns 800,000,000+ media impressions with Matte PR

Afterpay, a global leader in Buy Now Pay Later payments, faced the challenge of entering and establishing itself as a household name in the competitive Canadian market. To build awareness and educate both consumers and retailers on its interest-free service, Afterpay enlisted the help of Matte PR to conduct a targeted media relations campaign.

Matte PR implemented a strategic media program that began with brand education and expanded to leverage major announcements, seasonal trend reports, and high-profile partnerships like New York Fashion Week. The results were exceptional, with Matte PR securing over 400 media pieces and more than 800 million impressions. Within 11 months, this effort helped propel Afterpay to become Canada's most used and visited Buy Now Pay Later service.

Afterpay